Consumers will want a greater stake in how their food is produced and demand it help improve their health and that of the planet over the coming 10 years.Those are the predictions from market research company Mintel in its Global Food and Drinks Trend 2030 report.
Admitting there was some way to go, the report said: “In the next 10 years, consumers will become more accepting and trusting in the essential roles science and technology have in guaranteeing access to affordable, safe and nutritious food and drink.”
For instance, Mintel research in Spain found two-thirds of consumers did not find synthetic meat appealing, while nearly a half of US consumers thought non-genetically modified (GM) foods were healthier than GM ones.
There was also some scepticism about the value of organic production among consumers, with more than 60 per cent of Spanish, French, Italian, German and Polish consumers wanting more scientific evidence that organic products were healthier than non-organic food.
Starting in 2020 it seems likely that more consumers, especially the younger Generation, will take pride in their personal efforts to be more judicious in their use of packaging and precious resources, such as water. Consumers will be looking at business more closely to ensure they are playing a key role in this as well.
To read more about the health trends for 2020 click the link: